The Meaning of Financial DNA
Financial DNA means your unique financial personality code.
Your Financial DNA is made up from BOTH of your:
- Natural (hard-wired) DNA behavior which is shaped into you from birth up until the age of 3 years old and remains very fixed throughout your life; and
- Learned financial behaviors and preferences which are situational and continually evolve throughout your life with experiences and knowledge from the environment, family and education.
Understanding both dimensions of your Financial DNA personality is very important to your success.
Why is this information relevant to YOUR financial decision-making?
Your Financial DNA personality will strongly influence every aspect of how you make life and financial decisions. So by having more understanding of your Financial DNA personality you will be better equipped to manage your behavior and make life and financial choices aligned to who you are. From there you can successfully build greater financial wealth and a Quality Life
Your natural DNA behavior is highly predictable and is your "default" behavior. The natural behavior determines many of your core life motivations, including strengths and struggles, which significantly impact your financial choices.This behavior is likely to emerge more strongly when your emotions are triggered or you are under pressure, which is often caused by money and relationships. By not understaning the influence of your natural DNA behavior you are at greater risk of making poor decisions at the wrong time.
Prior life and financial experiences can also have significant positive and negative influences on your current financial attitudes and values. These are often your money "lessons" and "memories". Being aware of these lessons and memories is also key to making the right life and financial choices.
Financial DNA Discovery Overview

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